Project Brief: Objectives

Project Brief: Objectives

Team:

Jonathan Kim [UX & Service Designer]

Project Brief: Objectives

This project is directed to enhance and employ various technologies to improve the in-store experience. The objectives of this project are two sided: research and develop the artifacts. Focusing on form development related to function, business issues that relate to design, and applying knowledge based research and decisions to define the solution are few concepts that are being explored throughout this project. Through design research, design conceptualization, and concept testing a solution may surface that will an innovative method of approaching personal technology in American Eagle stores around the world.

Project Brief: Objectives

Customers are arriving to stores armed with technology that have quickly outplayed that of stores. With online competition, brick and mortar retail has even higher expectations placed on them. Retailers are now forced to embrace technology as an opportunity to engage their customers. 

 

American Eagle Outfitters has responded and equipped their stores with iPods, iPads and beacon technology to enhance the customer interaction. The use of these devices has ranged from improving operational efficiency to processing transactions through Mobile Point of Sale (MPOS). I was asked to design a unique in-store experience leveraging various products and services that AEO has to offer. 

Project Brief: Objectives

Sponsored by American Eagle Outfitters, this project is directed to enhance and employ various technologies to improve the in-store experience. The objectives of this project are two sided: research and develop the artifacts. Focusing on form development related to function, business issues that relate to design, and applying knowledge based research and decisions to define the solution are few concepts that are being explored throughout this project. Through design research, design conceptualization, and concept testing a solution may surface that will an innovative method of approaching personal technology in American Eagle stores around the world.

My Final Thoughts:

Project Brief: Objectives

Sponsored by American Eagle Outfitters, this project is directed to enhance and employ various technologies to improve the in-store experience. The objectives of this project are two sided: research and develop the artifacts. Focusing on form development related to function, business issues that relate to design, and applying knowledge based research and decisions to define the solution are few concepts that are being explored throughout this project. Through design research, design conceptualization, and concept testing a solution may surface that will an innovative method of approaching personal technology in American Eagle stores around the world.

Project Brief: Objectives

Sponsored by American Eagle Outfitters, this project is directed to enhance and employ various technologies to improve the in-store experience. The objectives of this project are two sided: research and develop the artifacts. Focusing on form development related to function, business issues that relate to design, and applying knowledge based research and decisions to define the solution are few concepts that are being explored throughout this project. Through design research, design conceptualization, and concept testing a solution may surface that will an innovative method of approaching personal technology in American Eagle stores around the world.

Project Brief: Objectives

Sponsored by American Eagle Outfitters, this project is directed to enhance and employ various technologies to improve the in-store experience. The objectives of this project are two sided: research and develop the artifacts. Focusing on form development related to function, business issues that relate to design, and applying knowledge based research and decisions to define the solution are few concepts that are being explored throughout this project. Through design research, design conceptualization, and concept testing a solution may surface that will an innovative method of approaching personal technology in American Eagle stores around the world.