American Eagle Outfitters:

Service System

Designing a seamless retail experience for American Eagle Outfitters employees and customers by enhancing AEO devices, services, and retail space. (E.g. MPOS, Cash & Wrap, Employee IDs)

Role:

Product and Service Designer

Project Brief

Customers are arriving to stores armed with technology that have quickly outplayed that of stores. With online competition, brick and mortar retail has even higher expectations placed on them. Retailers are now forced to embrace technology as an opportunity to engage their customers. 

 

American Eagle Outfitters has responded and equipped their stores with iPods, iPads and beacon technology to enhance the customer interaction. The use of these devices has ranged from improving operational efficiency to processing transactions through Mobile Point of Sale (MPOS). I was challenged to design a unique in-store experience leveraging various products and services that AEO has to offer.